Tine + Naked = True
Today Naked Nordic announced that they will be working together with Tine in developing processes to improve their communication planning.
Tine is one of Norway’s Top 10 advertisers in terms media spend and is currently running a TV ad that has become somewhat of a buzz online. In April there wer over 16 different groups on the Norwegian web community “VG Nettby” that claimed the new Tine milk commercial is genious. The largest group had over 9.000 members. Check out the TVC here.
Read the article in Kampanje here.
Naked London does art
Check out the art exhibition Naked London put together not long ago here.
The art project involved all employees at the London office, where each individual had to create an art piece anonymously and then put on display.
The idea, was to see how creativity would function when it has to speak for itself, stripped naked of everything but the expression - no title, no statement, no background.
Check out the review in The Guardian here.
Dynamic In-Game Advertising on Playstation 3
Sony Playstation announced on June 4th that they will introduce dynamic in-game advertising on Playstation 3. This is the very first time that advertisers can use the Playstation platform to advertise other things than fixed “logo” sponsorhips in games. Unlike the fixed advertisements, the dynamic ads can be altered and tailored for a very specific reason - for a limited time period. This way of using dynamic advertising has been available in online games for quite some time and have been used by large multi-national companies such as Coke, Hewlett Packard, Toyota and the major Hollywood film companies (and maybe Naked…).
This provides an opportunity for advertisers to reach a large and valuable global user base of “younger” consumers with disposable incomes. It also provides opportunities for advertisers to engage through an entertainment medium outside the traditional TV spot.
Massive Inc., which is one of the leading networks in in-game advertising has done research for over 30 clients in North America and Europe, looking at the impact, purchase interest, brand recommendation, and brand attributes. One of the studies which include Adidas, advertisement for a DVD release and a candy bar revealed that 70% of the gamers thought the ads contributed “realism” to the game and liked the appearance of them.
The selected distribution partner to Sony Playstation is IGA Worlwide and they predict that this will bolster an already rapidly growing worldwide in-game industry, expecting the market to grow 1150% until 2011 .
Check out some examples here:
World Environment Day
En bloggpost om värme
Det är torsdag 5 juni och i flera dagar har vi haft ett otroligt skönt väder med värme och sol. För oss som diggar sommar är det otroligt naajs :), för alla andra heter det “man ska inte klaga på värmen”…
Just nu säger vg.no att det är 25,2 grader och klockan är bara 10:47 - underbart!
Men vad gör egentligen värmen med oss?
Rent fysiologiskt så förlorar kroppen en del vätska, vilket ofta medför till nedsatt koncentration och prestationsförmåga. För att kroppen ska fungera normalt och våra organ ska arbeta på bäst sätt så bör inte den djupa kroppstemperaturen överstiga 38 grader. Detta kan man förhindra på 3 olika sätt:
1. Minska det fysiska kroppsarbetet, antingen genom att dra ned på antall timmar eller belastning genom många pauser.
2. Förhindra tillförsel av värme från omgivningen.
3. Öka värmeavgivningen från kroppen (med andra ord svettas mer).
För mycket värme kan ge följande sympton: Irritation, bristande koncentration, nedsatt uppmärksamhet och omdömme. Man kan också känna yrsel, svaghetskänsla eller illamående. Detta kan även uttrycka sig i huvudvärk, törst, svaghetskänsla i muskler, ett osammanhängande beteende eller stark trötthet.
I absolut värsta fall kan allt för mycket värme leda till: Ökande pulsfrekvens, förrvirring, cirkulationskollaps med medvetslöshet och död!
Men nog om det nu. Värme medför även gott med sig. Då tänker jag på dejlig glass!
Plus massor med kall dricka 
Och det är ju därför värme är så jävla bra!!!
A new man!
There is a new man among us (well it’s kind of old news by now…), but please welcome Mr. Jan Erik Nilsen Kirkevold.
Jan Erik has previously worked at DDB Oslo and will take place in the Naked office as a Creative Strategist.
We are extremely happy that Jan Erik has agreed upon being adopted by the Naked family and we welcome him with open arms. 
Check out a nice article on Kreativt Forum here.