It’s not a new thing, nor a trend - modern remixing has its roots in the dance hall culture from Jamaica in the 1960s and 1970s. It’s just that I see so many places now a days - there are remixes here and remixes there - not only in music, but also in film, literature, and product development (ref. Sprite Remix).

 Remixing has become a phenomena - or should we say norm? It has become a tool to engage people, a way to express creativity, and just the way people expect things to be. It’s done under semi-controlled circumstances, kind of like remix.nin.com, which is Nine Inch Nails’ interactive web community for creating, sharing, and listening to Nine Inch Nails remixes.

It’s also used for commercial purposes - like the Sony Bravia campaign , the Cadbury Gorilla, and the Chevrolet Tahoe campaign (which quite didn’t work out the way Chevrolet wanted…).

But it is the “un-controlled” remixing that is the most common (and fun), just do a normal search on YouTube for whatever you like and then type in remix and you will most likely get plenty of other options. Here is a personal favorite, the original and a couple of remixes.