Advertising Age has given Naked a honorable mention in their yearly “Media Agency of the Year”. A case from the Norwegian office is highlighted - djuice student supporters.

From Advertising Age: The mobile-telecom brand Djuice teamed with Naked to promote its student package. Instead of empty talk about how Djuice improves students’ lives, the idea was to spend every marketing dollar making life better for students. There was a generous giveaway program — ramen noodles, soda, movie tickets, school supplies, free-music-download vouchers — but the company’s biggest public-relations coup was to fund the highest-aid student job in Norway at $75 an hour.  

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