“FOREVERISM”
Yet more evidence that the old agency model of “target audience” and “coverage and frequency” is going the same way as black and white TV, moving towards what we at Naked call one of our Truths - “People are your partners.”
FOREVERISM | Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.
