We’ve never believed that companies should arrogantly view audiences as targets, waiting passively to receive great words of wisdom from the next big ad campaign. Rather, we view people as partners in communication. Indeed, this is one of The Naked Truths. Sellsumers are the latest manifestation of the mega trend that is ‘consumer participation’

SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Read more at TRENDWATCHING