How others rank Naked
The Most Innovative Companies in Advertising & Marketing
- Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
- TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
- Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
- AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
- Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
- AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
- Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
- Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
- 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
- Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.
Mona Lisa chats with you in Beijing
The ‘Mona Lisa,’ Leonardo Da Vinci’s portrait of a lady (or, at least, himself as a lady), is much more lively these days. In Beijing, she talks and waves to visitors, but when it comes to that smile, her lips are still sealed.
A new exhibit at the Planning Exhibition Hall in Beijing, China takes classic works of art and animates them using 3-D graphics and sound-recognition technology. The ‘Mona Lisa’ isn’t the only thing coming to life inside these frames. The exhibit also includes Leonardo’s ‘Last Supper’ (with Jesus and his disciples interacting at the famous table), Raphael’s ‘School of Athens,’ and even an ancient Egyptian wall painting.
LEGO stop-motion video
1500 hours worth of laboriously moving LEGO bricks went into this fast-paced 8-bit music video.
Nice example of brand extension
Yes, Duracell has an energy drink—with a masterful coppertop can design—that’s actually been out in the Czech market since 2008. Check out their web site here.
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