about
Hello, and welcome to our house. This is the home of Naked Communications Nordic & C/E Europe. If you want the Naked Worldwide website it can be found here at www.nakedcomms.com.
Naked is a communications agency providing solutions to clients’ problems and challenges in the full range of communication channels, through looking at the key business issues and then developing communication solutions which work.
We believe sharing is caring, and so our blog is a place for us to gather stuff we find interesting and inspiring in the world of communication, so we can share it with friends, clients and family. Feel free to comment or drop us a few lines.
Naked is founded on our Four Naked Truth, and these principles guide everything we do when approaching the development of solutions for clients. We think that the Truths are just as relevant today (if not more so) as when John, Jon, and Will wrote them in 2000, upon founding our fair company.
Naked Truth #1 — EVERYTHING COMMUNICATES
55% of human communication comes from your appearance, 38% is how you sound and only 7% is what you say… i.e. over 90% of what you communicate has nothing to do with what comes out of your mouth. The same is true for brands. So we need to manage every piece of brand behavior, not just what is said in ads or on websites. Communications planning needs to inform everything you do from product innovation to service delivery to customer relationships to marketing.
Naked Truth #2 — PEOPLE ARE YOUR PARTNERS
Consumers no longer choose just to consume, they also choose to create and share in this era of user generated content and citizen journalism. So it is outdated to think of them as just a “target,” passively receiving branded messages — they are now potentially partners in our communication. Therefore, companies should start treating their consumers like they treat their employees. We have to think about the way we recruit them, reward them, incentivize them and promote them. And this principle holds true for any audience who touches a given brand — clients, B2B partners, the media, customers, and even, yes, their employees.
Naked Truth #3 — THER IS A BETTER WAY
Despite these huge media and consumer changes, the business of marketing has hardly evolved at all. The industry today is still built around the same production silos it was in the heyday of mass marketing. Even “digital” has evolved as yet another silo. Brand owners in the 21st Century have inherited a marketing communications infrastructure designed to an outdated specification. There is a better way, a way that requires a radical rethinking of how products, services, issues and brands are connected to their customers. And that’s how we do things at Naked.
Naked Truth #4 — SEE THE FULL PICTURE
It is vital, in navigating this ever changing world of messaging, channels and brands, that we think about solving the problem before we start designing the execution. It sounds obvious, sure, but many people do it the other way round.
Want to meet Naked? Call Eddie on +47 92 69 22 99