2010
January
His first Tweet was the inspiring “Hello World”. Within a day he had 222,232 followers, causing Twitter to crash. As one observer noted: “As soon as @BillGates gets involved things start crashing.”
Read more here and here
2009
June
Yet more evidence that the old agency model of “target audience” and “coverage and frequency” is going the same way as black and white TV, moving towards what we at Naked call one of our Truths - “People are your partners.”
FOREVERISM | Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and […]
The collective conscience of Naked live in what we call the Naked Truths. These are the principles which guide everything we do, and act as a litmus test when things get hazy. We think that the Truths are just as relevant today (if not more so) as when John, Jon, and Will wrote them in […]
We’ve never believed that companies should arrogantly view audiences as targets, waiting passively to receive great words of wisdom from the next big ad campaign. Rather, we view people as partners in communication. Indeed, this is one of The Naked Truths. Sellsumers are the latest manifestation of the mega trend that is ‘consumer participation’
SELLSUMERS: Whether it’s selling their insights to corporations, hawking their […]
2008
April
Gulltaggen - The New Center of Gravity? A Naked Perspective.