notes > notes
2009
June
The collective conscience of Naked live in what we call the Naked Truths. These are the principles which guide everything we do, and act as a litmus test when things get hazy. We think that the Truths are just as relevant today (if not more so) as when John, Jon, and Will wrote them in […]
We’ve never believed that companies should arrogantly view audiences as targets, waiting passively to receive great words of wisdom from the next big ad campaign. Rather, we view people as partners in communication. Indeed, this is one of The Naked Truths. Sellsumers are the latest manifestation of the mega trend that is ‘consumer participation’
SELLSUMERS: Whether it’s selling their insights to corporations, hawking their […]
A recenty study among 300.000 Twitter users show that just 10% of them generate more than 90% of the content.
“Based on the numbers, Twitter is certainly not a service where everyone who has seen it has instantly loved it,” said Bill Heil, a graduate from Harvard Business School who carried out the work.
On a typical […]
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Naked Stockholm signs nordic unibet deal
Trysil-sommeren blir bedre naken
Because it’s our world - Earth Hour